Over my 30 years of plant based lifestyle I have witnessed a gradual but unstoppable rise in awarness of people around me. All of this years I was living life according to values i felt were right. I never doubted that even for a while.
Nowadays its not as unussual thing that someone states, that does not eat meat because she or he does not want to take part in completly unnessesary suffering of other beings
Animal welfare issues are always among one of the most important reasons to start a plant based diet or at least reduce meat consuption.
By living as an example we encourage more and more people to take a step into more compassionate and animal friendly world.
That’s why, by supporting growth of companies who share the same values we want to help millions of consumers make that switch and create a better future for all earthlings.
Our Why
Planting the seeds for Future