Our Why – Earth

When I first embarked on my journey towards a plant-based lifestyle thirty years ago, the conversation about the impact of industrial animal farming on the environment was just beginning

At the time, many believed that relying on industrial production of animal-based proteins was the solution to feeding the growing global population. However, we now know that this approach not only fails to address the issues of hunger and malnutrition, but it also poses a significant threat to our planet and its delicate ecosystem

Nowadays, it’s the last call for us, to aknowledge the fact that we cannot continue down this path.

A revolution is underway, and those who are bold enough to explore alternative sources of protein are leading the charge. We want to support their growth and help them tap into new, rapidly expanding markets.

Every individual choice to move towards plant-based products can make a significant impact on the environment. Growing awareness about the environmental impact of animal agriculture, combined with a desire for improved health, are key motivators for consumers when choosing plant-based products. Let’s be a part of this brighter future for our planet.

 Now we know, there is a brighter future, for our Planet and all species.